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Top Natural Makeup Products to Try in 2025

Updated: Apr 8

As the demand for clean beauty continues to rise, more makeup brands are embracing the power of nature by creating products that are not only good for your skin but also environmentally friendly.


Natural Makeup 2025

The year 2025 promises a new wave of natural makeup options that cater to all skin types, preferences, and ethical considerations. These top natural makeup products are guaranteed to enhance your beauty while keeping it pure and sustainable.


We hope you love the products we have tried and recommend! All of them were independently selected by our editors. Just so you know, HerVoiceDaily may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.


1. ILIA Beauty Super Serum Skin Tint SPF 40


ILIA Beauty has long been a pioneer in clean beauty, and their Super Serum Skin Tint SPF 40 continues to be a cult favourite. This lightweight foundation combines skincare benefits with a natural finish. It offers buildable coverage, hydration, and broad-spectrum sun protection, all while being free from harmful chemicals like parabens and sulfates. It’s enriched with ingredients like niacinamide, hyaluronic acid, and squalane to improve your skin’s texture over time.



2. RMS Beauty "Un" Cover-Up Natural Make-Up Concealer


For those looking for natural coverage that doesn’t compromise on quality, RMS Beauty's "Un" Cover-Up is a must-have. This multi-purpose concealer doubles as a foundation, offering sheer to medium coverage. It’s packed with nourishing ingredients such as coconut oil and castor seed oil, which hydrate the skin and provide a smooth finish. Its lightweight texture makes it perfect for everyday use, and it’s available in an extensive range of shades.



3. Kosas Cloud Set Baked Setting & Setting Powder


Achieve a flawless, airbrushed look with Kosas Cloud Set Baked Setting Powder. This setting powder is perfect for locking in your makeup without the cakey finish. Infused with rose extract and green tea, it’s formulated to soothe and refresh the skin. It offers a soft, matte finish, and because it’s talc-free, it works beautifully for all skin types, including sensitive and acne-prone skin.



4. Alima Pure Satin Matte Foundation


Alima Pure’s Satin Matte Foundation provides a natural, smooth finish while giving you buildable coverage. Made with pure mineral ingredients, this foundation is lightweight yet offers long-lasting wear. Its oil-absorbing properties help to keep the skin looking fresh throughout the day. Available in a broad spectrum of shades, it caters to a variety of skin tones. The clean ingredients ensure that it’s a great option for those with sensitive skin.



5. BareMinerals Gen Nude Lipstick


For a natural, nourished pout, BareMinerals Gen Nude Lipstick is a go-to. Formulated with shea butter and olive oil, this creamy lipstick nourishes and hydrates while providing a gorgeous, rich colour. It’s available in an array of shades, from soft pinks to deep reds, so you can find the perfect hue for every occasion. The formula is free from parabens, sulfates, and phthalates, making it a safe choice for those looking for cleaner options.



6. Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Foundation


While Fenty Beauty revolutionised the beauty industry with its vast shade range, it continues to lead with Pro Filt’r Soft Matte Longwear Foundation. This natural makeup staple has a formula that’s free of parabens and sulfates. The foundation provides a natural, matte finish with buildable coverage that lasts all day. With its oil-free, sweat-resistant formula, it’s perfect for oily skin but works wonderfully on all skin types.



To wrap-up


The beauty industry is constantly evolving, and as more people seek out products that are better for their skin and the environment, natural makeup is becoming an essential part of our daily routines. In 2025, clean beauty products are more accessible and innovative than ever before. Whether you're looking for foundation, lip colour, or eyeshadow, the products listed above offer a natural and sustainable approach to enhancing your beauty. By choosing these top natural makeup products, you can feel confident that you're caring for your skin while achieving the flawless, radiant look you desire.

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